Originally from Cleveland, Ohio, Robert is a second generation Photographer. His father, Robert F. established Caldwell and Associates in the mid to late '70s. Born in 1983, from the time that he was old enough to carry a bag and follow instructions, he trailed his father observing him and learning to serve his clients with the utmost professionalism. As his father snapped pictures Robert manned the video camera, learning composition and timing. Every so often his father would pass him the Canon 35mm and allow him to take shots to learn to shoot properly. In those days there was a roll of film, no shoot and review. It was either nail it or fail it.
"My Father taught me to shoot without me knowing that he was teaching me to shoot." - Robert Caldwell
In 2018, Prime Images Media LLC by Caldwell and Associates was reborn with renewed spirit. Robert, together with his band of professional associates have been servicing Southwest and North Georgia. Consistently leaving a trail of satisfied customers and beautifully artistic legacies. They look forward to serving you next!!!!