About

Prime Images Media is a second-generation practice. Robert Caldwell's father, Robert F. Caldwell, founded Caldwell and Associates in Cleveland, Ohio in the late 1970s. Robert started behind the video camera at his father's shoots, learning composition and timing on film, where every frame counted.

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In 2018 he relaunched the practice as Prime Images Media by Caldwell and Associates. It is now a South Georgia cinematic production studio serving couples, businesses, public agencies, and campaigns. Recent work includes a recruitment film for the Crisp County Sheriff's Office. The standard hasn't changed since the first lesson: preparation, control, and respect for the people in front of the lens.